Posts by Jiyoon Park

Korean skincare is everywhere — glowing TikToks, 10-step routines, influencers praising essences you’ve never heard of. It’s exciting. It’s glossy. But if you’re just getting started, it can feel completely…

You love your skin. You want the glow. But after a long day (or let’s be honest, a long life), the thought of doing all 10 steps of a traditional…

You're headed on a trip — whether it’s a weekend getaway, business trip, or a month-long overseas adventure — but the thought of leaving your beloved 10-step Korean skincare routine…

You’re ready to give your skin the gentlest love possible — no artificial fragrance, no drying alcohols, and definitely no mystery chemicals. You want clean beauty — but still want…

You’ve followed every Korean skincare trend, from 7-skin toning to snail mucin serums, but the moment you try to apply foundation — disaster strikes. Your makeup pills, flakes, or slides…

You’ve invested in glowing reviews, followed a 10-step Korean skincare routine like clockwork, and stocked up on holy grail serums from COSRX, Beauty of Joseon, and Sulwhasoo. And yet… your…

You’ve double cleansed. You’ve sheet-masked. You’ve patted in your essence religiously every night for years. But lately… your skin just feels different. That glass skin glow you used to get…

The world of Korean skincare is overflowing with glow-boosting serums, gentle cleansers, and cult-favorite sunscreens—but the real question is: Where should you actually buy them? From fake product risks to…

Korean makeup is the perfect fusion of skincare and style—dewy finishes, lightweight textures, and natural radiance that flatters every skin type. While K-beauty skincare often gets the spotlight, the makeup…

K-beauty isn't just a trend—it's an unstoppable global movement that continues to evolve each year. From glass skin to snail mucin, the Korean beauty industry has shaped how we hydrate,…