Cakey Foundation? NAMING.’s Zero Gravity Cushion Stays Light and Long-Lasting

If you’ve ever looked in the mirror halfway through your day only to see your foundation breaking apart, settling into fine lines, or clinging to dry patches, you’re not alone.

Here’s the usual pattern:

  • It starts smooth in the morning
  • By lunch, it’s vanishing on your T-zone and separating on your cheeks
  • By evening, your face feels dry, tight, greasy—or all three at once

This is especially frustrating when you want:

  • A natural, skin-like finish
  • Makeup that can survive sweat, heat, and long days
  • A formula that doesn’t emphasize texture or pores

Enter NAMING.’s Zero Gravity Cushion, a Korean cushion foundation designed to feel like nothing on your skin—yet last like something amazing.


What Is NAMING.?

NAMING. is a rising K-beauty brand known for minimalist packaging, smart shade formulations, and skin-forward color cosmetics. Their focus is performance without fuss—perfect for modern users who want high-function, low-effort makeup that still looks chic.

The Zero Gravity Cushion is their star base product, and it’s making waves among beauty fans who hate heavy foundation but need lasting coverage.


Why Most Cushion Foundations Don’t Work (For Everyone)

Cushion compacts are super convenient—but let’s be honest, not all deliver on their promise.

❌ Too dewy = slides off by midday

❌ Too matte = looks dry, clings to patches

❌ Too light = fades fast or offers zero coverage

❌ Too heavy = cakey, suffocating finish

❌ Poor shade range = hard to match undertones

The perfect cushion needs to:

  • Feel breathable
  • Offer decent coverage
  • Blur imperfections
  • Stay on without breaking down
  • Look like skin—not makeup

NAMING.’s cushion checks all those boxes.


What Makes Zero Gravity Cushion Stand Out?

Let’s break it down.

✅ Featherlight Texture

This cushion really lives up to its “Zero Gravity” name—it applies like a whisper, melts into your skin, and feels barely there.

✅ Natural Satin Finish

It’s not overly dewy, and it’s not flat matte either. Instead, it gives your skin a healthy, satin glow that mimics real skin—perfect for everyday wear.

✅ Buildable Medium Coverage

One layer gives a skin-blurring, tone-evening effect. A second layer builds up to solid medium coverage without looking or feeling thick.

✅ Long-Wearing

Even without heavy powder or setting spray, this cushion holds up for 6–8 hours. And with a little help, it can push to 10+ without separating or oxidizing.

✅ No Caking or Settling

It smooths over texture and pores instead of highlighting them. Perfect for combo, oily, or even mature skin types.


Application: Tools & Tips

The cushion comes with a soft puff that’s great for pressing the product into your skin—no brushes needed. But it also works well with:

  • Fingers for spot coverage
  • Dense foundation brushes for fuller coverage
  • Wet sponges if you want a more dewy finish

How to Apply:

  1. Tap the puff lightly into the sponge to pick up product
  2. Press onto skin, starting from the center and blending outward
  3. Layer only where needed
  4. Set with a touch of powder if you have oilier areas

Pro tip: Apply a hydrating primer or toner pad beforehand if your skin is feeling dry—it helps the cushion melt in flawlessly.


Real-World Test: A Week With Zero Gravity Cushion

We put the cushion through its paces under real conditions: city humidity, air-conditioned offices, hot coffee runs, and a night out.

DayConditionsResult
MondayOffice (AC, dry skin)Stayed smooth for 9+ hours, no flaking
TuesdayWalk + cafe workA little glowier but not greasy; no meltdown
WednesdayHot day errandsSet with powder, held up 10 hours
ThursdayZoom calls + touch-upsEasy to reapply without caking
FridayDinner dateLooked airbrushed even under low light
SaturdayNo-makeup makeup dayOne layer + lip tint = done
SundayBreakout-prone dayDidn’t clog pores or irritate skin

Verdict: This cushion adapts to your skin and environment—it works whether you’re going light or full glam.


Shade Range

While many Korean cushions lean light, NAMING. offers a more inclusive shade lineup than most domestic K-beauty brands.

Typical shades include:

  • #01 Porcelain – fair with cool undertones
  • #1.5 Ivory – light with neutral undertones
  • #02 Vanilla – light-medium with warm undertones
  • #03 Sand – medium with golden undertones
  • #04 Beige – medium-deep with neutral-golden tone

Still limited compared to Western brands, but better than many K-beauty offerings—and the formula’s sheerness helps flex across multiple undertones.


Skin Types That Love This Cushion

Skin TypeWhy It Works
OilyLightweight + doesn’t clog pores
CombinationAdapts to T-zone and dry patches
DryDoesn’t cling, just prep skin first
SensitiveNo irritation, minimal fragrance
Acne-proneDoesn’t suffocate or cause breakouts
MatureSmooths texture, doesn’t settle in fine lines

Unless you’re looking for full glam or extreme matte coverage, this cushion can fit almost anyone.


What People Are Saying

“I’ve tried dozens of cushions. This is the first one that doesn’t slide off or feel like a mask. It gives me real skin—but better.”
Angela, 35, combo skin

“I wore it all day in L.A. heat, and it didn’t melt! Plus, it never clogs my pores like some other cushions do.”
Mika, 27, oily skin

“Perfect everyday base. I don’t like full makeup, and this makes my skin look even without feeling like I’m wearing anything.”
Jamie, 30, dry skin


Zero Gravity Cushion vs. Other Popular Cushion Foundations

BrandCoverageTextureBest ForPrice Range
NAMING.MediumFeatherlightDaily wear, combo/oily skin~$30–$35
Laneige Neo MatteMedium-fullLight-matteLong wear, summer~$35
Missha M MagicMediumDewyBudget-friendly, dry skin~$15–$20
Espoir Pro TailorFullCreamyHigh glam, photoshoots~$40
Innisfree MatteLight-mediumMatteOil control, sensitive skin~$25

NAMING. wins on feel and flexibility—you can wear it daily without feeling like it’s too much or too little.


When to Use It (and When to Skip)

✅ Perfect for:

  • Office and school
  • Everyday errands
  • Zoom meetings
  • No-makeup makeup
  • Travel—compact and fuss-free
  • Layering over skincare

❌ Not ideal if:

  • You want ultra-full coverage
  • You have very dry skin and skip prep
  • You’re trying to cover tattoos or heavy scarring

Tips for Making It Last Even Longer

Prime wisely: A hydrating or blurring primer helps grip the cushion without over-drying
Set smart: Light powder in the T-zone only prevents excess shine without dulling the finish
Touch up with a sponge: The included puff works great for mid-day refreshes—no streaks, no buildup
Don’t over-apply: One or two layers is plenty—adding more won’t help and may lead to creasing


Final Breakdown: Why This Cushion Is a Game-Changer

FeatureRating
Coverage⭐⭐⭐⭐☆ (Medium)
Texture⭐⭐⭐⭐⭐ (Featherlight)
Finish⭐⭐⭐⭐☆ (Natural satin)
Longevity⭐⭐⭐⭐☆ (6–10 hours)
Blendability⭐⭐⭐⭐⭐
Skin-friendliness⭐⭐⭐⭐⭐
Portability⭐⭐⭐⭐⭐
Value for Price⭐⭐⭐⭐☆

Where to Buy NAMING.’s Zero Gravity Cushion

🛒 NAMING. Official Website
🛒 Olive Young Global (K-beauty megastore)
🛒 Stylevana or YesStyle (international shipping)
🛒 Amazon or eBay (only if verified seller)


Final Thoughts

If you’ve been frustrated by cakey, high-maintenance foundations that melt, crack, or disappear—NAMING.’s Zero Gravity Cushion is the upgrade your skin deserves.

It’s breathable. It’s believable. It’s flexible.
And best of all—it looks like your skin, just smoother, clearer, and fresher.

This is the cushion for people who want makeup that feels like skincare but wears like real coverage. Whether you’re a minimalist or a maximalist, you’ll love how effortlessly this fits into your routine.

Author

  • Jiyoon Park

    Jiyoon Park is a Seoul-born K-fashion writer who helps girls turn K-pop style into everyday confidence. From modest layering tips to curvy-friendly dress picks, she writes for fans who want to look like idols — without feeling like they’re playing dress-up.